The DTBI program originated from the vision of the School of Information Technology, which recognizes the rapid changes in technology affecting human life, especially in communication—a fundamental human activity for various other sectors, such as professional careers. Digital technology has played a significant role in business, not only for public relations and consumer communication but also as a core mechanism for operations. This is evident in diverse services related to trading, food services, and mobile services that can be accessed from any location, at any time, via any device connected to the internet. Therefore, providing a curriculum focused on applying technology for business benefits is in high demand, particularly in Thai society, which has high production capacity but still lacks efficient marketing and sales accessible to those with limited technical knowledge. This presents a great opportunity for students and interested individuals to train as modern entrepreneurs who apply digital technology to bridge the gap between producers and consumers.
The DTBI program focuses on creating startup-style entrepreneurs, offering various courses related to entrepreneurship and startups. Within the 5 major elective courses, students can also choose subjects in the areas of data analytics and digital marketing. Graduates can pursue careers as entrepreneurs, digital marketers, systems analysts, and data analysts.
The curriculum provides modern and practical courses. Additionally, it implements a new instructional model through project-based learning, allowing students to work on real-world challenges and learn through an integrated approach rather than separate subjects. This helps learners see the connections between different disciplines in planning, implementation, and real problem-solving. This is a 4-year Bachelor of Science program, totaling 120 credits, following the standards of the Office of the Higher Education Commission, Ministry of Higher Education. However, the school manages the instruction so that students can graduate in less than 4 years by completing all coursework within the 3rd year and undertaking an internship in the first semester of the 4th year. This aims to encourage learners to enter professional life sooner. During their time at the university, students will learn and engage in trial and error across various dimensions of digital business.
Study Plan by Semester
Thai for Communication
English for Communication 1
Introduction to Information Technology and Data Science
Digital Business Initiation in Practice
Mathematics and Statistics for Digital Business
Innovative and Logical Design for Interactive Programming
MFU Character
Second Semester (18 Credits)
English for Communication 2
GE Elective: Language, Humanities, and Social Sciences 2
Social Media, Digital Marketing, and e-Business Applications
Digital Business Transformation and Development
Customer Behavior Analysis and User Experience Design
Digital Branding and Customer Engagement
First Semester (18 Credits)
Chinese 1
GE Elective: Science and Mathematics 2
Digital Business in International Environments
Visual Art and Multimedia Technology
Digital Business Ecosystem and Management
Innovation and Creativity Management for Sustainability
Second Semester (21 Credits)
Chinese 2
GE Elective: Language, Humanities, and Social Sciences 3
Introduction to Business Data Analytics
Personality and Public Speaking for Digital Business
Business Information System Analysis and Design
Digital Business Partnership Development
Free Elective 1
First Semester (18 Credits)
Project Management for Digital Business
Digital Business Data Management
Modern Technology and AI in Business
Digital Business Security, Law, and Taxation
Major Elective 1
Major Elective 2
Second Semester (9 Credits)
Digital Technology Senior Project
Global Citizenship
Free Elective 2
First Semester (9 Credits)
Major Elective 3
Major Elective 4
Major Elective 5
***Note: The School organizes the instruction to allow students to graduate in less than 4 years by completing all coursework within Year 3 and finishing the internship in the first semester of Year 4.***
Track 1: Digital-Leveraged Entrepreneur
Startup and Freelancer
Value Creation in Digital Business
Digital Business Solution Ideation
Negotiation and Pitching
Online Fundraising
Track 2: Business Data Analyst
Business Data Preparation
Business Data Visualization
Business Data Mining
Social Media Analytics
Business Data Analytics in Practice
Track 3: Digital-Driven Marketing
Customer Relationship Management System
Digital Technology Solution for Marketing Research
Advanced Branding for Digital Business
Identity of Top Digital Marketer
Digital Marketing in Practice
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| Degree | Academic Programme | Length of Programme |
|---|---|---|
| B.Sc. | Digital Technology for Business Innovation | 4 Years |
Aiming to produce graduates in accordance with the educational philosophy of Progressivism, which emphasizes hands-on learning and real-world experiences. The approach encourages learners to think critically, be creative and curious, and engage in lifelong learning. In this model, instructors act as facilitators, guiding and supporting students in independently seeking knowledge through experiential learning activities. These include projects, laboratory work, and internships with businesses, all designed to apply academic principles to solve real-world societal problems.
The goal is to develop graduates who can effectively use digital technologies as tools to build or operate digital businesses and are job-ready. These graduates are characterized by their knowledge, creativity, research potential, and the ability to apply knowledge systematically to analyze and solve problems. They are proficient in using digital tools to support entrepreneurship and marketing, with expertise in data science. Moreover, they possess integrity, ethics, and professional responsibility, adhering to legal regulations related to digital business accurately and safely. This enables them to work in both domestic and international organizations, contributing to the sustainable development of the nation as a whole.
To produce graduates with the following qualifications:
1. Possess knowledge and skills in digital business.
2. Demonstrate the ability to analyze and apply data for business decision-making.
3. Be capable of integrating academic knowledge and applying skills to develop or enhance business innovations.
4. Have the potential for self-directed learning and adaptability to rapidly changing technologies.
5. Exhibit communication and presentation skills, and be able to work collaboratively with others in a multicultural society.
6. Uphold ethical standards and demonstrate responsibility to oneself and society.
Bachelor of Science Program in Digital Technology for Business Innovation (Revised Curriculum, 2025)
Key Highlights:
1. Integrative learning through project-based education, fostering a deep understanding of both theoretical and practical aspects.
2. A modern curriculum aligned with current labor market demands.
3. Application of Artificial Intelligence (AI) to enhance work efficiency.
4. Emphasis on English language proficiency in both teaching and learning.
5. Use of real-world problems to develop a comprehensive understanding of practical solutions.
Distinctive Features Compared to Other Institutions:
1. Strong emphasis on English usage for both presentations and instruction.
2. Extensive network with SME sectors integrated into the learning process.
3. Work-Integrated Learning courses that promote student-centered inquiry-based education.
4. Use of authentic problems as core elements in teaching and learning.
1. Information technologists who use digital technology to do business.
2. Digital Leveraged Entrepreneur
3. Business data analyst
4. Digital information systems analyst and designer
5. Digital-driven marketers
PLO1: Describe fundamental knowledge of business and digital technology.
PLO2: Apply essential business knowledge and digital technology tools.
PLO3: Utilize modern digital tools for self-directed learning, communication, and collaboration in a multicultural society.
PLO4: Develop or enhance business innovations through the application of data, tools, and modern digital technologies.
PLO5: Work with integrity and accountability, demonstrating transparency and compliance with laws and regulations.
PLO6: Demonstrate the ability to apply digital technology and communicate effectively in a business context.
Total credits: 124 credits (4-year Bachelor’s Degree)
1. General Education Course 24 credits
2. Specific Requirement Course 94 credits
2.1 Core Course 28 credits
2.2 Major Required Course 42 credits
2.3 Major Elective Course 15 credits
2.4 Co-Operative Education 9 credits
3. Free Elective Course 6 credits
(Refer to Bachelor of Science Program in Digital Technology for Business Innovation Year 2025)
Bachelor of Science Program in Digital Technology for Business Innovation Year 2025
